2. Negativity: Bad news is GOOD news. E.g. Ashlee Simpson's marriage torn apart by her father, sad but people seek gossip, tragedy and a mystery.
3. Timelessness: Events that happen recently normally apply as news straight away due to people wanting the most interesting news.
4. Proximity: Closeness of an item to the audience. This is relevant to the community.
5. Prominence: People in the public eye are more newsworthy then those that aren't. Rihanna's red hair, DO or DON'T.
6. Conflict: Events and people who feature conflict tend to be more newsworthy then others.
7. Currency: What the nation is thinking about at the moment.
8. Oddity: News surrounding unusual people, events, places etc.
9. Human interest: News that makes you feel compassionate and emotional.
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